Next Generation Tech Insights by Apple's Former Global Strategist
Former Beats by Dre Global Brand Manager, Thommy Cho, will have an open discussion on how disruption and the evolution of marketing are changing consumer's perceptions of products for younger consumers.
-Hear insights on how ideas and perceptions are evolving with products and consumers
-Understand how industries become ripe for disruption and what factors play into them
-Learn about how product marketing has evolved in the past 10 years and where it will go.
Meet the Speaker: Thomas Cho
Thomas Cho is an award-winning creative brand marketer and strategic storyteller. He has experience in innovative strategy, integrated marketing campaign creation, and premium retail execution. During his tenure at Beats by Dr. Dre, he explosively grew the Beats brand from a $100M category to a $3B industry. Other experiences include working with the Jack Daniel's family of brands under Brown-Forman, Pokemon, and Disney. He is currently working on the marketing team at Yamaha Music to help the organization shift into tech and bring the team up to speed in becoming a world class marketing team.
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